In a Nutshell
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As the Strategy Development Director for Woods System of Care, a nonprofit organization in PA and NJ that provides lifelong care to more than 32,000 children, adolescents, and adults with intellectual or developmental disability, autism, behavioral health concerns and/or brain trauma, and employs 6,000+, I focus on strategic grant writing and public policy that supports the lives of both our clients and employees.
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Previously, I accrued 20 years of experience as a project manager and editor, the bulk of my time spent at top-tier publications before attending graduate school at the University of Pennsylvania for MS degrees in Non-Profit Leadership (NPL) and Social Policy (MSSP).
I'm proficient at research, editing, and writing both long-form articles and short, snappy copy. I have decades of experience in project management.

Louise Flaig
STRATEGY DEVELOPMENT DIRECTOR, WOODS SYSTEM OF CARE
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Location:
Philadelphia, PA
EDUCATION
August 2022
December 2021
University of Pennsylvania, School of Social Policy & Practice
Master of Science, Social Policy
Master of Science, Nonprofit Leadership
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Relevant Courses: Policy: Analysis of Issues, Strategy, and Process; Policy Communications; Social, Public, and Law Policy for Nonprofits; Research and Evaluation Design; Quantitative Reasoning/Social Statistics; Applied Linear Modeling; Economics for Social Policy; Gender and Social Policy; Social Impact at the Bottom of the Pyramid; Ethics and Social Impact; Social Finance; Design Thinking for Social Impact; Empowering Nonprofit Leaders to Thrive; Difficult Art of Listening
Key Graduate Course Projects:
“Death & Injury by Gun Violence: How Addressing Access to Assault-Style Weapons Can Help Mitigate a National Crisis”
Course: Policy: Analysis of Issues, Strategy, and Process
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Wrote a client-oriented analysis (Moms Demand Action as hypothetical client) of the social issue to inform action decisions.
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Identified and evaluated multiple policy alternatives.
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Crafted a justified policy recommendation based on empirical data and social goals.
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Developed theory of change model for each policy option.
“Advocating for Serving Only Unsweetened Milk and Related Nutrition Education in Philadelphia Public Schools”
Course: Social, Public, and Law Policy for Nonprofits
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Wrote summary and problem statement, assessed current related policies and laws.
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Proposed a policy solution with clear action steps while citing scientific evidence; assessed effectiveness and efficiency; and proposed size of impact.
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Researched and detailed opposition to policy proposal.
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Presented testimony on policy solution.
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“The Crisis of Gun Deaths and Injuries and the New Threat of Ghost Guns”
Course: Policy Communications
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Crafted a short, focused, and compelling policy brief that explained the issue, clarified urgency, and proposed a solution.
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Wrote executive summary, problem statement, and policy recommendation, including potential obstacles.
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Framed issue for an identified target audience of federal legislators.
"The Critical Role of Online Platforms in Gun Violence Prevention: A Policy Proposal"
Course: Gender and Social Policy
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Developed policy proposal addressing hegemonic masculinity and hypermasculinity and gun violence
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Prepared a comprehensive policy proposal to address gun violence perpetrated by white men, with a focus on the role of online fora.
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Applied gender theory frameworks and empirical research to analyze configuration of the social problem and social policy.
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Relied on researched topic-specific academic literature to inform theory.
Program evaluation for after-school cooking program and events designed for Philadelphia immigrant populations
Course: Research Evaluation and Design
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Identified all relevant stakeholders and how they would be engaged before, during, and after evaluation.
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Developed logic model.
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Outlined evaluation questions, indicators, methods, timing, and responsibility.
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Addressed evaluation limitations.
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Developed communication plan.
University of North Carolina at Chapel Hill
Bachelor of Arts with Distinction, Journalism and Mass Communication
Minor, Information Systems
May 2000
EXPERIENCE
WOODS SERVICES and WOODS SYSTEM OF CARE
Strategy Development Director
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Primary responsibility for identifying and responding to funding opportunities to support expansion and new program development of Woods System of Care programs, services and affiliates.
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Supports organizational growth through new business development and program expansion, supported by public, private and philanthropic grants and contracts.
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Supports policy efforts at the local, state, and federal levels that will lead to program expansion, sustainability, and improved services and outcomes.
current
2017-2020
FREELANCE EDITOR
Projects included: cookbook, food magazine, and architectural report copyediting; resume editing; grant-writing apprenticeship
2018-2020
ALMANAC, UNIVERSITY OF PENNSYLVANIA
Associate Editor
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Collaborated with fellow staff editors and the schools/centers/offices throughout Penn to compile content, both text and images, and edited copy for the University's journal of record.
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Established and maintained connections with communications offices and relevant contacts across the university.
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Pitched and wrote new feature stories as needed.
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Assisted with publishing content online using web-based CMS; communicated with off-site web designer as needed.
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Supervised team of work-study students, which included hiring, managing project assignments, and payroll.
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Managed all purchase orders and invoices as related to Almanac.
COOK'S ILLUSTRATED Magazine
Senior Editor
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Collaborated with other editors to create each issue’s story lineup.
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Coached authors through outlining, drafting, and rewriting; edited rewrites.
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Researched history and food science for feature stories and department content.
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Managed Kitchen Notes and Ingredient Notes departments, which entailed: supervising team of five test cooks; approving all concepts and testing strategies; editing notes to ensure they conveyed our intense testing and food-science approach to cooking while keeping it engaging for everyday home cooks.
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Collaborated with design department to determine best way to represent content visually; wrote captions, deks, and heds.
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Wrote additional copy for web team to take stories from print to online.
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Worked with copy editors, fact checkers, and proofreaders as needed to answer queries.
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Reviewed drafts of entire magazine at several points along the process.
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Acted as team lead for technological issues and served on pilot group for new enterprise content management system.
2013-2017
AMERICA'S TEST KITCHEN, BOOKS
Associate Editor promoted to Senior Editor
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Project managed multiple books simultaneously on tight schedules. Substantively edited and copyedited content; created book-specific style guides; wrote sidebars and unique editorial features; checked facts as needed; managed photo needs and schedules; managed freelancers; input freelance copy-edit and proofreading changes and resolved queries
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Worked with design and production departments to follow book through to print and distribution.
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Presented each book to internal marketing and sales team for book promotion planning purposes; strategized with marketing and sales to fine-tune materials as needed.
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Wrote promotional copy and collaborated with design team to create annual Book Expo catalog.
2008-2013
2007-2008
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THE POHLY COMPANY​
Associate Editor
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Developed issue lineups for custom magazines and newsletters; clients included UAW GM, Hannaford, and Fidelity.
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Managed freelance and in-house writers.
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Edited manuscripts and managed editorial content from conception to production.
TEXAS MONTHLY CUSTOM PUBLISHING
Project Editor (includes two promotions)​​
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Supervised various aspects of publishing magazines and books for clients such as the Texas tourism department, Texas Parks & Wildlife, Blue Bell Ice Cream, Chef Grady Spears, and the University of Texas.
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Editorial responsibilities included: creating editorial lineups, writing, copyediting, editing, and finalizing copy.
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Managed department website as well as websites for client publications.
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Developed content, hired freelancers, and created schedules.
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Managed client billing.
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Wrote, fact checked, copyedited, substantively edited, and proofread as needed.
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Supervised department interns, bringing two to hire.
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Edited food section and wrote restaurant reviews for Texas Monthly magazine and its associated blog, Eat My Words.
2001-2007
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SPRINGBOK COHN & WOLFE PUBLIC RELATIONS
Account Representative
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Wrote news releases and stories-for-contribution for clients; developed case studies and press kits.
2000-2001
STUDENT COALITION FOR ACTION IN LITERACY EDUCATION
Publications Coordinator / Web Developer
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Edited and designed monthly newsletter and various printed pieces; redesigned and maintained website.
2000
INTERNSHIPS
READER'S DIGEST ASSOCIATION
General Books Intern, 1999
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SPORTS ILLUSTRATED MAGAZINE
Photo Editing Intern, 1996
VOLUNTEER & COMMUNITY INVOLVEMENT
WEAVERS WAY CO-OP, Philadelphia, PA
Food Justice Committee Communications Team Co-Lead, 2017
THE FOOD PROJECT, Dorchester and Lincoln, MA
Serve and Grow Farm Work Volunteer, 2012–2013
HALEY HOUSE CAFE, Roxbury, MA
Community College Cooking Class Volunteer Instructor, 2010
PORTFOLIO
Writing samples are available upon request.
SOFTWARE SKILLS

Adobe Creative Suite
Microsoft Office Suite
Facebook, Twitter, Instagram, and LinkedIn
ExpressionEngine Online Content Management System
R and R Studio
K4 Content Management System
Cumulus Digital Asset Management System
Internal Financial Applications Suite, including Procurement and Payroll